Olivier Billon is the founder of Ykone, an international influencer agency with offices in New York, Paris, Berlin, London, Copenhaguen, Dubaï and India. Ykone facilitates collaborations between luxury & beauty brands and influencers, in order to develop their social media presence. The company was created in 2009 and is working for some of the most prestigious brands in the world, including Dior, Dom Perignon, Chanel, L’Oréal, Balenciaga, Shisheido, La Prairie, and Mercedes … Ykone has developed a proprietary technology, the platform Campaygn, which analyzes the 50,000 most active influencers in the world. It therefore has an unique capability to identify the most relevant influencers anywhere in the world, for any category – whether it be luxury goods, beauty, fashion, or timepieces and jewelry. Ykone goes beyond the identification process and aids brands in defining their influencer marketing scope, from formulating strategy to managing projects and measuring results.